Hey there,

Have you ever walked into a store to browse and been immediately asked if you’re ready to check out?

Of course not. You’re just looking.

Yet… this is exactly what we see most brands doing with email marketing.

Brands blast the same promotions to every subscriber on their list, regardless of whether someone is just poking around… or standing in line with their wallet open.

And that’s the problem: most brands don’t account for the buying window.

The buying window is the short stretch of time when B2B buyers are actively preparing to buy.

You can see it in their behavior…

• they’re viewing product pages
• requesting quotes
• revisiting category pages
• adding items to their cart

The intent is there and they’re warming up.

Outside of that window? They’re not ready… but they ARE still paying attention

If you’re early → it feels pushy.

If you’re late → it feels irrelevant.

Get it right → and the message lands like magic.

When you send emails that match where someone is in their buying journey, your email stops being noise and starts becoming useful.

It moves the sale forward without forcing it.

So what does this look like in practice?

We help clients divide their email list into two simple groups:

• People inside their buying window
• People outside their buying window

From there, we create targeted flows and campaigns:

• Reorder flows and product campaigns for people who are ready to buy
• Light-touch education, re-engagement, and brand stories for people who aren’t there yet

It’s not complicated — but it’s rarely done.

And it makes a huge difference.

If your email list is a single bucket, you’re leaving money on the table and possibly annoying your future customers.

Context is and always will be king.

If this made a light bulb go off, or made you realize your flows could use a little love, just hit reply.

We’d love to help you build a smarter system that respects where your customers are andhelps you grow your monthly revenue.

Here to help,

Kyler