Hey there,

Imagine you’re a B2B buyer.

You open your inbox. Inside are 12 emails from suppliers.

Every single one says some version of:

“We’re your trusted partner for quality solutions.”

“We provide great products, shipped quickly, at a fair price.”

“We have everything you need in one place.”

“We're your one stop shop for X.”

Cool.

But also…what does that even mean?

What do you remember?

Nothing. Because none of those statements say anything you haven't already heard a million times.

Here’s the lesson:

When everyone sounds the same, no one sticks.

Here’s the uncomfortable truth:

If your marketing messages don’t communicate your uniqueness, they’re not worth sending.

Now, I’m not saying you need a wild brand voice or quirky mascot (You’re not selling energy drinks or Slim Jims).

But it does mean you need a clear, specific answer to:
​“Why would someone choose us again — right now — over a dozen other options?”

And if your answer is some vague mix of “great service” and “competitive pricing,” congrats…you’ve just described nearly every other supplier in your category.

Here’s what to do instead:

→ Find your “earned insight.”
​What do you know about your customers that no one else talks about?

→ Be brutally specific.
​Dig a little deeper on what truly sets you apart. What are you doing that NOBODY else is doing (and why does it matter to your customers?)?

→ Write like a human who actually cares.
​Not a brochure. Not a bot. Not a buzzword blender.

Because the only thing worse than a deleted email is one that gets ignored because it felt like every other one.

Have you already nailed your brand uniqueness?

Let me know in a quick reply!

Here to help,

Kyler Nixon

Co-Founder of Forward Studios

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P.S.

Want to start doing B2B email marketing right?

​Grab a time in my calendar here and let’s look at your growth potential.​

In our Retention Model, we build email systems that actually earn attention — with messages tailored to buying behavior, not “blast” behavior.

Sound like the right fit for your style? We should chat.

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